My takeaway.

In this project, we tackled a heavy, often-taboo topic. I got to hear so many perspectives and stories - and noticed patterns people rarely talk about. Doing interviews and listening to people’s experiences was something I really enjoyed, but it also required a lot of organization and focus. Sometimes I wanted to dive deeper and explore more, but I had to remind myself to stay on track with our main goal - which wasn’t always easy.

My takeaway.

In this project, we tackled a heavy, often-taboo topic. I got to hear so many perspectives and stories - and noticed patterns people rarely talk about. Doing interviews and listening to people’s experiences was something I really enjoyed, but it also required a lot of organization and focus. Sometimes I wanted to dive deeper and explore more, but I had to remind myself to stay on track with our main goal - which wasn’t always easy.

Our best aha moments

Our best aha moments

Regrets change us

Regrets change us

Regrets change us

Regrets about final interactions may change behavior

It’s not the words, it’s the feelings

It’s not the words, it’s the feelings

It’s not the words, it’s the feelings

Regrets aren’t tied to final interactions but to unexpressed feelings

No time, more regret

No time, more regret

No time, more regret

Regrets are more likely after an unexpected death

How we tested our hunches

Cultural Probe

We tried something new - a cultural probe where people did small daily tasks for five days. It was a fun challenge to keep them engaged and open, especially with such a heavy topic.

Survey

We ran a survey to test our assumptions and follow up on insights from the cultural probe. We kept the questions simple and clear to get the answers we needed. Around 40 people who had lost someone unexpectedly took part.

Interview

Interviews were my favorite method - even though it was hard to find people willing to participate. They gave us the most valuable insights since we could ask follow-up questions, hear full stories, and observe not just words but also body language.

Main Assumptions

Main Assumptions

Regret isn’t about the final interaction - it’s about what was left unsaid.

Regret isn’t about the final interaction - it’s about what was left unsaid.

People who regret their last interactions might change their behaviour after

People who regret their last interactions might change their behaviour after

When death is unexpected, regrets are more likely - no time to prepare, no chance to say what mattered.

When death is unexpected, regrets are more likely - no time to prepare, no chance to say what mattered.

Click

Me

Click

Me

What we assumed

What we assumed

Research Question

How are final interactions affecting the grieving process for people who lost their loved ones unexpectedly?

How are final interactions affecting the grieving process for people who lost their loved ones unexpectedly?

How are final interactions affecting the grieving process for people who lost their loved ones unexpectedly?

After some brainstorming, we came up with this question because we were curious whether people have regrets about their last words. But as we dug deeper, we realized it’s not just about words - it can be an entire experience that shapes how people feel. We wanted to explore how meaningful that final experience with the deceased is, and how it affects those left behind.

After some brainstorming, we came up with this question because we were curious whether people have regrets about their last words. But as we dug deeper, we realized it’s not just about words - it can be an entire experience that shapes how people feel. We wanted to explore how meaningful that final experience with the deceased is, and how it affects those left behind.

Target Audience

People who lost their loved ones unexpectedly

We picked this target group because we assume that when death comes unexpectedly, people are more likely to feel some kind of regret.

We picked this target group because we assume that when death comes unexpectedly, people are more likely to feel some kind of regret.

The big idea

Funeral and insurance providers support families during one of the hardest moments of their lives. While financial and administrative help eases part of the burden, there is still a need for more personal, emotional care.

This project focuses on researching how the bereaved can be supported in a more humane and empathetic way throughout the grieving process. It also explores how people can be encouraged to think about and communicate their own funeral wishes in a natural, thoughtful manner.

This project focuses on researching how the bereaved can be supported in a more humane and empathetic way throughout the grieving process. It also explores how people can be encouraged to think about and communicate their own funeral wishes in a natural, thoughtful manner.

This project focuses on researching how the bereaved can be supported in a more humane and empathetic way throughout the grieving process. It also explores how people can be encouraged to think about and communicate their own funeral wishes in a natural, thoughtful manner.

The goal is to uncover insights and propose ways to make the funeral experience more personal, supportive, and emotionally considerate.

User Research

Ux Design

Group Work

Finding the “why”

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My Projects

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Arina Holodkova

Fueled by creativity, chaos, and chocolate.

I want to see...

Let’s talk

Arina Holodkova

Fueled by creativity, chaos, and chocolate.

I want to see...

My Projects

Let’s talk

Arina Holodkova

Fueled by creativity, chaos, and chocolate.

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