Regrets about final interactions may change behavior
Regrets aren’t tied to final interactions but to unexpressed feelings
Regrets are more likely after an unexpected death
How we tested our hunches
Cultural Probe
We tried something new - a cultural probe where people did small daily tasks for five days. It was a fun challenge to keep them engaged and open, especially with such a heavy topic.
Survey
We ran a survey to test our assumptions and follow up on insights from the cultural probe. We kept the questions simple and clear to get the answers we needed. Around 40 people who had lost someone unexpectedly took part.
Interview
Interviews were my favorite method - even though it was hard to find people willing to participate. They gave us the most valuable insights since we could ask follow-up questions, hear full stories, and observe not just words but also body language.
Research Question
Target Audience
People who lost their loved ones unexpectedly
The big idea
Funeral and insurance providers support families during one of the hardest moments of their lives. While financial and administrative help eases part of the burden, there is still a need for more personal, emotional care.
The goal is to uncover insights and propose ways to make the funeral experience more personal, supportive, and emotionally considerate.
User Research
Ux Design
Group Work




